Online Reputation Management is a trust builder between the company and its consumers. Consumers judge the brand by what they hear and see about it on the internet.
ORM helps to encounter all negative reviews and convert them into positive sentiments by responding to complaints/queries and solving them on time. Online Reputation Management (ORM) is divided into the following areas.
- Brand listening & ORM
- Competition listening
- Fake account management
- Publishing via ORM tool
- Keyword listening
- Campaign management
- Data analytics for sentiment analysis