Category Blog

Everything You Need to Know About Blue Ocean Marketing

The Blue Ocean marketing concept was created by W.Chan Kim and Renee Mauborgne. They are professors at a private university called INSEAD. They published their ideas in the book, Blue Ocean Strategy, in the year 2004. Their ideas have become…

Decoding the Digital Campaigns of Unacademy

Unacademy is a contemporary brand with learning at the heart of all communications, and the brand aims to be a learner’s only go-to platform. In the fiercely competitive ed-tech world, Unacademy stands out as one of its premier brands. Ed-tech…

Is India Data-Averse?

I recall a conversation over a hot cup of coffee I had with one of the guest lecturers at my post-graduation ceremony. He was the CEO of a data analytics company, and we talked at length about the type and…

Go digital or go bust

While many economists argue about the recovery the economy will have to post the pandemic, we are missing a historic moment in front of us – the post-pandemic economy has dramatically digitalized. The reality is now that, no matter the…

Digital acceleration through the pandemic

As we shift towards recovering from a pandemic that took everyone by surprise, it is essential to look at how it has changed industry practices and how we, as a global community, have evolved and adapted to the changes brought…

To Build an Ocean with A Drop of Opportunity

Men and women could be from Mars or Venus, but their missions, I believe, are inevitably Earthbound. Each morning I wake up and think, “What am I hustling today for?” a place where I can invest my head, heart, and…

Top 10 reasons to opt for digital marketing

There is no question that digital marketing has become one of the most important ways for any business to find success and in this article, we are going to give you the top ten reasons why you should opt for…