In a world where attention spans are dwindling and competition for consumer engagement is fierce, brands must find innovative ways to stand out. Enter video content: a dynamic and captivating tool that has revolutionised the realm of Brand Marketing. With…
In this fast-phasing digital world, digital presence is not essential; it is existential! A potential customer googling for a product or service related to your business will scan through search results, likely choosing the first few options. But what if…
Imagine whipping up a recipe in the kitchen and simply saying, “Hey, assistant, add a carton of eggs and a quart of milk to my cart.” Or, while driving home from work, asking, “Can you reorder my favourite food?” –…
Large corporate companies are using consumer data to design new marketing strategies. Have you ever wondered how significant these numbers are? With the marketing sector dominating solutions backed by data, people now rely on factual data to make decisions. Surveys…
The Blue Ocean marketing concept was created by W.Chan Kim and Renee Mauborgne. They are professors at a private university called INSEAD. They published their ideas in the book, Blue Ocean Strategy, in the year 2004. Their ideas have become…
Unacademy is a contemporary brand with learning at the heart of all communications, and the brand aims to be a learner’s only go-to platform. In the fiercely competitive ed-tech world, Unacademy stands out as one of its premier brands. Ed-tech…
I recall a conversation over a hot cup of coffee I had with one of the guest lecturers at my post-graduation ceremony. He was the CEO of a data analytics company, and we talked at length about the type and…
While many economists argue about the recovery the economy will have to post the pandemic, we are missing a historic moment in front of us – the post-pandemic economy has dramatically digitalized. The reality is now that, no matter the…
As we shift towards recovering from a pandemic that took everyone by surprise, it is essential to look at how it has changed industry practices and how we, as a global community, have evolved and adapted to the changes brought…
Men and women could be from Mars or Venus, but their missions, I believe, are inevitably Earthbound. Each morning I wake up and think, “What am I hustling today for?” a place where I can invest my head, heart, and…