Our Core Mission
To come up with campaigns that get people talking, we began thinking of ideas and strategies that aimed to spark conversations and curiosity around crucial aspects of home ownership and urban living.
The main objective of this campaign was to encourage prospective homeowners to make smart and ethical decisions on home ownership.
The Inception of #Harmonycares
With our main objective being encouraging people to make smart home choices, we came up with the idea to create fun, informative reels around certain topics of home ownership.
The reels will involve informative insights into aspects of home management and home ownership, sharing informative facts and suggestions on the steps a homeowner can take to make their homes more secure, cosy and comfortable.
How did we strive for the campaign
- We came up with concepts that are interesting and fun, like the Tinder swipe video concept in relation to Valentine’s Day.
- We included information that is useful for Homeowners, ranging from information about investment to information about home amenities and appliances.
- To create more trust in the brand Harmony Homes, we also included reels that had heartfelt testimonials from customers.
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