Introduction
Chennai Day is a day to celebrate “Namma Chennai’ as we know it. A joint initiative organised by CII & YI, on this day rallies, initiatives and events were organised around the city to highlight the best parts of living in Chennai.
To ramp up the craze, our squad of fervent social media enthusiasts got down to work right away, coming up with the perfect content and social media strategy to boost the momentum leading up to Chennai Day.
A Social Media Strategy Centred Around Nostalgia
- Our social media strategy was aimed at highlighting remarkable stories about Chennai, from its people to its rich cultural heritage and history.
- We created curiosity around the event by sharing interesting and lesser-known facts about Chennai, sparking interest in the city’s long history and culture.
- Our posts included facts, trivia and games, encouraging followers to test and share their knowledge about the city.
- To amplify the hype around the event, we also created fun, immersive reels for Instagram, which raked in lots of views. This ranged from promo reels for the event to reels spotlighting stars who attended the event, including famed musician Yuvan Shankar Raja.
- We also organised a range of engaging activities on Chennai Day, inviting people to participate and celebrate the city’s diversity and traditions.
- The overarching goal of the campaign was to unite Chennaites in celebrating Chennai’s rich heritage, and culture, and embrace the spirit of togetherness.
On-Site Branding Collaterals
At CANIT, we never hesitate to go all out when it comes to promoting an event. Our expertise extends beyond social media and digital strategy, as our core speciality lies in branding.
Besides curating a high-drive digital media strategy, we also did a series of branding works for Chennai Day.
Our team of creative designers worked around the clock to design the following branding collaterals:
- Walk Along Flyer
- Walk Along Arch
- Stage background
- Selfie booth
- “HOPE” backdrop
- Flex standees
- Wrist band
- Bag design
- T-shirt design
- Medal
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