Introduction
Chennai Liver Foundation (CLF) is a voluntary, non-profit organization that endeavours to promote awareness around liver health by supporting research and educational activities. In addition, the organization also provides diagnostic assistance, prevention, and treatment information to the medical community and the general public.
This organisation was founded by Prof. R.P. Shanmugam in 1997, who was concerned with the increasing incidences of liver diseases. Later on, Dr Vivekanandan joined hands with CLF, making it the first organization in India to support research and education into the causes, diagnoses, prevention, and treatment of all liver diseases.
What was the #Liverfirst campaign?
The #Liverfirst campaign was mainly created to promote public health awareness and education about the importance of liver health. Along with sharing informative facts and opinions about the significance of liver health, this campaign aimed to elevate the social media momentum around the preventive health camp that was organized by the Chennai Liver Foundation at Jai Nagar Park, Koyembedu.
Main Targets of the Campaign
- To raise awareness about liver health.
- To draw attention to the research activities of CLF
- To emphasize the importance of regular liver health checkups
- To draw more attention to expert-backed opinions and scientific facts
- To get people to sign up for free liver health checkups provided by CLF’s preventive health camp
A Break-down of the social media strategies implemented:
- Informative content strategy: We created an interesting and engaging content strategy centred around sharing informative facts, expert opinions and dispelling myths related to liver health.
- Generating curiosity and interest around the Health Camp: One of the most crucial aspects of our social media strategy was to generate public interest in the preventive health camp that was organized by the Chennai Liver Foundation. We achieved this by sharing interesting content and immersive reels highlighting the benefits of free liver health checkups, thus encouraging more people to attend the preventive liver health camp.
- Creating a community that’s passionate about liver health: Harnessing the power of social media, the #Liverfirst campaign encouraged participants and the broader public community to regularly engage with content related to liver health. This digital presence fostered a sense of community and extended the reach of liver health awareness.
- Expert Involvement: We collaborated with medical professionals and liver health experts to share credible information about liver health, thus adding more credibility to our #Liverfirst campaign and broadening public awareness and trust related to facts and information about liver health.
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