Large corporate companies are using consumer data to design new marketing strategies. Have you ever wondered how significant these numbers are? With the marketing sector dominating solutions backed by data, people now rely on factual data to make decisions. Surveys…
The Blue Ocean marketing concept was created by W.Chan Kim and Renee Mauborgne. They are professors at a private university called INSEAD. They published their ideas in the book, Blue Ocean Strategy, in the year 2004. Their ideas have become…
The team at CANIT Solutions proposed, planned and executed an innovative #YaanaiChess campaign for SharonPly. The case study on the #YaanaiChess campaign of SharonPly reiterates the importance of grabbing the right opportune moment. The study also explores how the campaign…
Unacademy is a contemporary brand with learning at the heart of all communications, and the brand aims to be a learner’s only go-to platform. In the fiercely competitive ed-tech world, Unacademy stands out as one of its premier brands. Ed-tech…
I recall a conversation over a hot cup of coffee I had with one of the guest lecturers at my post-graduation ceremony. He was the CEO of a data analytics company, and we talked at length about the type and…
What was once through word of mouth, people now rely on the internet to find the best doctors and hospitals in their city. Hence, it has become increasingly important for hospitals and healthcare providers to be online to showcase their…
Apollo Hospital Enterprise Limited is an Indian multinational hospital that transformed into a familiar healthcare name over the last two decades. With its inventive digital marketing tactics, the brand managed to capture the attention of millions across the country. A…
Are you someone who doesn’t skip a Tanishq YouTube ad? If so, you’re not the only one. The campaigns initiated by Tanishq have always stood apart in terms of messaging and quality from its competitors. By being better and different,…
While many economists argue about the recovery the economy will have to post the pandemic, we are missing a historic moment in front of us – the post-pandemic economy has dramatically digitalized. The reality is now that, no matter the…
As we shift towards recovering from a pandemic that took everyone by surprise, it is essential to look at how it has changed industry practices and how we, as a global community, have evolved and adapted to the changes brought…