Introduction OKJ Jewellery store is one of Chennai’s leading jewellery stores, whose generational journey from Kerala has thrived on uncompromising quality and craftsmanship. They offer a wide range of engagement rings, wedding bands, bridal sets, and more. They are the…
Our take For them, we designed a tailor-made LinkedIn strategy to get their page from their barely-there presence on LinkedIn to the current following of 1751 followers in just two months. Plan of action Let us now break down the…
Introduction CLF, or the Chennai Liver Foundation, was founded by Prof. R.P.Shanmugam to battle the alarming number of liver diseases. The foundation works as a voluntary non-profit organization that seeks to increase awareness about all types of liver health issues…
About Chennai Liver Foundation By supporting research and educational activities, Chennai Liver Foundation (CLF) promotes awareness about liver health. In addition, the organization provides diagnostic assistance, prevention, and treatment information to the medical community and the general public. Concerned about…
Introduction Avengers and Justice League crossover? We helped Nuts ‘n’ Spices to launch a creative campaign to amplify their digital presence across social platforms using Marvel and DC characters. Going through the relevancy route was a good decision which helped…
Large corporate companies are using consumer data to design new marketing strategies. Have you ever wondered how significant these numbers are? With the marketing sector dominating solutions backed by data, people now rely on factual data to make decisions. Surveys…
The Blue Ocean marketing concept was created by W.Chan Kim and Renee Mauborgne. They are professors at a private university called INSEAD. They published their ideas in the book, Blue Ocean Strategy, in the year 2004. Their ideas have become…
The team at CANIT Solutions proposed, planned and executed an innovative #YaanaiChess campaign for SharonPly. The case study on the #YaanaiChess campaign of SharonPly reiterates the importance of grabbing the right opportune moment. The study also explores how the campaign…
Unacademy is a contemporary brand with learning at the heart of all communications, and the brand aims to be a learner’s only go-to platform. In the fiercely competitive ed-tech world, Unacademy stands out as one of its premier brands. Ed-tech…
I recall a conversation over a hot cup of coffee I had with one of the guest lecturers at my post-graduation ceremony. He was the CEO of a data analytics company, and we talked at length about the type and…