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Teralanx Solutions – Growth, the CANIT Way!

Our take For them, we designed a tailor-made LinkedIn strategy to get their page from their barely-there presence on LinkedIn to the current following of 1751 followers in just two months. Plan of action Let us now break down the…

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Hep Awareness – I can’t wait the CANIT way

Introduction CLF, or the Chennai Liver Foundation, was founded by Prof. R.P.Shanmugam to battle the alarming number of liver diseases. The foundation works as a voluntary non-profit organization that seeks to increase awareness about all types of liver health issues…

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Chennai Liver Foundation: Winning the play on Google Search!

About Chennai Liver Foundation By supporting research and educational activities, Chennai Liver Foundation (CLF) promotes awareness about liver health. In addition, the organization provides diagnostic assistance, prevention, and treatment information to the medical community and the general public. Concerned about…

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Everything You Need to Know About Blue Ocean Marketing

The Blue Ocean marketing concept was created by W.Chan Kim and Renee Mauborgne. They are professors at a private university called INSEAD. They published their ideas in the book, Blue Ocean Strategy, in the year 2004. Their ideas have become…

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How SharonPly’s  #YaanaiChess Campaign Garnered 300K+ Reach

The team at CANIT Solutions proposed, planned and executed an innovative #YaanaiChess campaign for SharonPly.  The case study on the #YaanaiChess campaign of SharonPly reiterates the importance of grabbing the right opportune moment. The study also explores how the campaign…

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Decoding the Digital Campaigns of Unacademy

Unacademy is a contemporary brand with learning at the heart of all communications, and the brand aims to be a learner’s only go-to platform. In the fiercely competitive ed-tech world, Unacademy stands out as one of its premier brands. Ed-tech…

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Is India Data-Averse?

I recall a conversation over a hot cup of coffee I had with one of the guest lecturers at my post-graduation ceremony. He was the CEO of a data analytics company, and we talked at length about the type and…

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