Is India Data-Averse?
I recall a conversation over a hot cup of coffee I had with one of the guest lecturers at my post-graduation ceremony. He was the CEO of a data analytics company, and we talked at length about the type and…
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Digital Campaigns of Fortis Healthcare
What was once through word of mouth, people now rely on the internet to find the best doctors and hospitals in their city. Hence, it has become increasingly important for hospitals and healthcare providers to be online to showcase their…
How Apollo Moved Closer to the Customer
Apollo Hospital Enterprise Limited is an Indian multinational hospital that transformed into a familiar healthcare name over the last two decades. With its inventive digital marketing tactics, the brand managed to capture the attention of millions across the country. A…
The Captivating Digital Strategy of Tanishq
Are you someone who doesn’t skip a Tanishq YouTube ad? If so, you’re not the only one. The campaigns initiated by Tanishq have always stood apart in terms of messaging and quality from its competitors. By being better and different,…
Go digital or go bust
While many economists argue about the recovery the economy will have to post the pandemic, we are missing a historic moment in front of us – the post-pandemic economy has dramatically digitalized. The reality is now that, no matter the…
Digital acceleration through the pandemic
As we shift towards recovering from a pandemic that took everyone by surprise, it is essential to look at how it has changed industry practices and how we, as a global community, have evolved and adapted to the changes brought…
To Build an Ocean with A Drop of Opportunity
Men and women could be from Mars or Venus, but their missions, I believe, are inevitably Earthbound. Each morning I wake up and think, “What am I hustling today for?” a place where I can invest my head, heart, and…
Case Study – SharonPly Digital Growth
Sharon Ply, one of the largest plywood manufacturer in India, has been at the forefront of many innovative and pioneering ventures. SharonPly has carved a unique niche of its own with a firm reputation among its customers by offering the…
Power of Coming Together
It is the power of coming together of like-minded people to create a greater impact that the world has been waiting to witness! Believing in the saying “If you want to go fast, go alone. If you want to go…
Top 10 reasons to opt for digital marketing
There is no question that digital marketing has become one of the most important ways for any business to find success and in this article, we are going to give you the top ten reasons why you should opt for…