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The Future of Influencer Marketing: Micro vs. Macro Influencers

As of 2024, the global market for influencer marketing is expected to be worth billions of dollars. Brands from diverse industries, including retail, technology, and food and beverage, are teaming up with influencers to generate authentic content that resonates with…

Harnessing the Power of Video Content for Brand Marketing

In a world where attention spans are dwindling and competition for consumer engagement is fierce, brands must find innovative ways to stand out. Enter video content: a dynamic and captivating tool that has revolutionised the realm of Brand Marketing. With…

The time we got Chennai Day trending!

Introduction Chennai Day is a day to celebrate “Namma Chennai’ as we know it. A joint initiative organised by CII & YI, on this day rallies, initiatives and events were organised around the city to highlight the best parts of…

GFF 2023

CANIT Solutions is proud to be the digital partner for Global Fintech Fest 2023. As one of the most anticipated events in the fintech sector, Global Fintech Fest is an annual fintech festival that is organized by the National Payments…